Following the immense success and popularity of its mobile app, Popsa has now expanded its capabilities by launching Popsa for Web, allowing users to create their personalised Photobooks directly from their desktop and mobile browsers.
Popsa’s native iOS and Android apps have won several accolades for their user-friendly interface and seamless experience, making Popsa a go-to platform for photobook enthusiasts. The introduction of Popsa for Web marks a significant milestone for the company, as it broadens its reach and provides an enhanced and convenient experience for users who prefer working on a larger screen.
Peter Harrison, Lead Product Manager on the project, shares the company's vision for web:
“Our objective centered around broadening the accessibility of the Photobook creation process, targeting a broader user base. By leveraging our acclaimed mobile application expertise and transposing it onto the web platform, our intention was to provide users with heightened adaptability and streamlined convenience when it comes to creating their personalised Photobooks.”
Popsa for Web offers an array of features and enhancements to elevate the photobook creation process. Users can now take advantage of a larger workspace, enabling them to view and arrange their photos with ease. The enhanced drag-and-drop functionality allows seamless customisation, making it simple for users to position their images, add text, and customise layouts according to their preferences.
Tom Cohen, CTO of Popsa, highlights the technical prowess behind the web offering, stating:
“We want to ensure that our web experience is as smooth and fast as our mobile experience. Popsa for Web leverages the latest technology to provide a responsive and intuitive user experience, making Photobook creation effortless and enjoyable.”
The launch on web follows the recognition of Popsa’s continual growth and success. Popsa was named as one of the 50 fastest-growing technology companies in the UK by Deloitte in 2022. The Financial Times also ranked Popsa as the 136th fastest-growing company in Europe in 2023, as well as the 16th fastest-growing company in eCommerce.
Liam Houghton, CEO of Popsa, emphasises the importance of cross-platform synchronisation:
“At Popsa, we've always strived to put our users at the heart of everything we do. We understand that preserving and reliving all of life’s moments should be effortless, enjoyable, and accessible to all. With the launch of Popsa for Web, we've taken a giant leap forward in fulfilling these needs, ensuring that creating stunning photobooks is now more convenient and flexible than ever before.
“None of this would have been possible without the tireless dedication and unwavering passion of our people at Popsa. They have poured their creativity, expertise, and countless hours into crafting a seamless web experience that perfectly caters to the unique requirements of our customers. This milestone achievement is a testament to their remarkable work and commitment to our product.”
With the launch on web, Popsa aims to reach a wider audience and extend its accessibility beyond mobile app users. The web platform already allows users to create Christmas Ornaments and Photo Tiles. Now it provides an opportunity for those who prefer larger screens to explore the full potential of Photobook creation.
Declan Mellett, Chairman, discusses the broader scope of the web app:
“We are thrilled to announce the launch of our groundbreaking Popsa for Web offering that empowers customers to create personalised Photobooks with ease. This innovative platform represents a significant milestone for us as it expands our reach and solidifies our position as a leader in the photobook industry. By embracing the digital landscape and providing our customers with a seamless online experience, we are able to connect with a broader audience, transcending geographical boundaries, and reaching individuals who may have previously been unaware of our brand.
“This new web offering not only enhances accessibility but also strengthens our commitment to delivering exceptional quality and customer satisfaction. It allows us to forge deeper connections with our users, understanding their unique preferences and enabling them to relive their cherished memories in a tangible and visually stunning format. The launch on web signifies a new chapter for Popsa, propelling our brand and business to new heights while continuing to provide an unparalleled Photobook experience.”