2019 marked Popsa’s third birthday and it’s been a brilliant eighteen months for us. We’ve smashed our targets, raised a very pleasing second-round investment, re-engineered the Popsa Platform to handle huge scale growth and welcomed the arrival of our creative and data science departments. Popsa has grown from 9 to 26 people in 2019, and we’re planning to be 40 strong by the end of the year.
An important part of our company vision is to be comfortably funded in order to create a confident environment. We want to inspire a growth culture where everybody feels relaxed and hungry to experiment. Everything we do is with the long-term health of our business and people in mind. We’re in this for keeps, and as we build an outstanding team, we want our Popsa people to feel they’re directly influencing the success of the business.
Popsa passed through the proof-of-product phase in early 2018, and we’re thrilled to be well on the way to becoming a brand and content led business. Anup Sharma has joined as Creative Director and Matt Avery is our new Head of Content – both come with impressive track records in building successful creatively-led brands such as Moo. Their team is now the fastest growing within the business. The all-new Popsa brand is in development with a talented branding agency – Design Studio, famous for creating Airbnb, Deliveroo and the Premier League. So look out for a rather special relaunch towards the end of 2019.
Dr Chanuki Illushka Seresinhe’s arrival as our Lead Data Scientist heralds a new era in Popsa’s machine learning focus. Chanuki specialises in understanding how the aesthetics of an environment influence human wellbeing and her thought-leading research is frequently published in The Economist, Wired, Guardian, BBC and Scientific America. She also continues her work with the Alan Turing Research Institute. Simplicity and ease of use of the Popsa App has been key to our success and her approach is at the heart of our push towards seamless user experience and full automation.
2018 was also a huge year for the Popsa App and Platform. We successfully launched our Android App, which already accounts for 33% of our sales. We then launched in the lucrative German market, where Android dominates at 80% of the market. We relaunched our iOS app facilitating stunning results during our peak sales period. The new, meticulously engineered Popsa Platform has completed our back end stack – it’s a robust and complex system fit for ambitious scaling. Popsa is already surging ahead in the UK, France, Denmark and Switzerland and will be heading off to the US in the last quarter of 2019.
Our growth rate in 2018 was fives times what it was in 2017 and we're super happy with what we've achieved here at Popsa HQ, however, we're not slowing down and we can't wait to show you what we're working on soon.