On some level, everyone engages in or with photography each and every day. There are the day-to-day moments of our lives; times with family, the milestones of our accomplishments, and the moments when the beautiful things in life are revealed to us.

The camera makes it possible to record all of these moments and so much more. It only makes sense to use the best possible camera to capture these memories and adventures. That camera should be the best camera that you own.

You might be tempted to think this is a call to buy new SLR, but it isn’t. There is an old saying in photography that the best camera is the one you have with you. The truth of this is that millions of us all over the world carry what can be called the best camera in our pockets all day long; our mobile phones.

The best digital SLR is an amazing tool to capture images, boasting higher mega-pixel counts and the option of world-class lenses, even modern point-and-shoots are versatile and efficient with fantastic image quality. However, the best and most expensive gear is not going to do you much good if you don’t have it with you. Size and weight often mean that the more expensive gear stays at home in many circumstances.

Fortunately, the mobile phone camera has come a long way and manufacturers have realised just how important the mobile phone is not just as an accessory, but as a near necessity in today’s visually-oriented social world.

If you have purchased a new mobile any time in the last five years you have been witness to the leaps in technology that have made mobile phones a viable alternative to dedicated cameras. The increases in resolution, colour accuracy, and low-light capability (a major drawback in previous years) have been astounding to see. The mobile phone camera can now produce images that stand up to being printed, bound into books, and shared from person to person outside of the digital realm.

For a marked majority - those who take photographs but do not consider themselves photographers - the mobile phone camera is the best tool they have for image and memory making.

An ever-present visual journal was always a goal of photography going all the way back to when George Eastman and Henry A. Strong founded Kodak and popularised the use of cameras for everyday people.

They likely never imagined a world in which more photographs are probably produced on a daily basis than in any of the decades since photography’s invention.

So go on, don’t let another moment slip by wishing you had bigger and better. Make every moment a memory, with the best camera you own.