Senior Marketing Insight Analyst

Summary

We're looking for an experienced data and insights expert to join our team. This is a new role that will partner with the senior marketing team to understand how they currently use data, identify best practices, leverage data and analytics to identify opportunities and implement new strategies for growth and retention.

Combining research, analytics and strategy, you will be an expert in uncovering marketing and customer insights that will shape Popsa’s short and long-term marketing performance and channel mix as well as informing wider business decisions.

Today we primarily focus on performance marketing, influencer marketing and CRM channels to drive our growth. As we grow and build out our marketing capabilities, this role will be crucial to make sure we have a deep understanding of the full marketing mix, from acquisition to retention to referrals resulting in an efficiently acquired base of happy, loyal and regularly returning customers.

You will report to the CMO with regular communication across the company, including growth, CRM and creative marketing leads, product team, data sciences, our CFO and CEO to provide actionable insight into our audiences and marketing effectiveness.

What the job involves:

  • You will become a strategic thought partner for the marketing team, using various data sources to identify growth and optimisation opportunities.

  • You will manage a steady flow of requests to support marketing activity plans, campaigns, segmentation, customised user journeys, and audience health.

  • You will help the marketing teams design and test campaigns and conduct post-campaign analysis to drive learnings and insights. You will help us build a deep understanding of our audience and our (potential) role in their lives supporting marketing and the wider business in making ‘audience first’ decisions.

  • You will help set campaign and media strategy objectives. Where necessary, you will work with agency partners and the relevant planning departments to ensure the translation of our marketing strategy into communication activities, propositions and the right media mix.

  • You will apply qualitative and quantitative approaches to research, commission surveys, analyse findings and deliver critical insights to stakeholders across our Marketing and Product teams.

  • A highly influential team member, you’ll be able to translate strategic goals into practical, tangible and measurable actions across the full range of marketing channels and our product.

  • The team will lean on you to ensure good quality data is captured and maintained and regular reporting needs are met.

The type of person we’re looking for:

  • A versatile expert. You’ve spent your time on both tactical marketing analytics (such as marketing mix and attribution modelling, campaign performance analysis, ROI estimates, lifetime value modelling) and consumer-oriented marketing analysis (segmentation, user survey, storytelling about consumers, brand positioning, etc.)

  • Action orientated. You are excited to solve business problems by working with data, interpreting numbers, consulting with marketing and translating insights into tangible actions and solutions based on commercial objectives.

  • A strategic thinker. Strong commercial awareness and a proactive attitude to make a difference and drive impact - not just data for data’s sake.

  • A confident communicator. You know how to communicate verbally and visually complex problems and analyses to different stakeholders and enjoy acting as a bridge between technical and non-technical colleagues.

  • A collaborative spirit. You’re a positive, friendly, down-to-earth kind of person who enjoys learning from others as much as you enjoy sharing your knowledge

Must-haves to be considered for this role:

  • Proven track record as an analyst (7yrs+) with a wide range of experience under your belt, preferably in a digital consumer product and mobile-first environment. An eCommerce background is also desirable.

  • The ability to manipulate, join and interpret data, working with written analytics, based on SQL, queries to surface information.

  • Confidence with Mixpanel/Amplitude as well as experience with MMPs e.g. AppsFlyer, Branch, Singular and visualisation tools.

  • Familiarity with CRM tools, third party APIs and BI reporting tools as well as SQL (we use Looker/LookML to build queries).

  • Experience with qualitative research and the ability to bring both qual and quant together to tell a cohesive story.

  • Experience scaling within a fast-growing technology company is a plus.

Applications

If you're interested in this role we'd love to hear from you!

Send us an email with a covering letter as well as a CV and/or portfolio where appropriate.

We'll get back to you as soon as we can.

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