Now in its 23rd year, the UK Fast 50 has become one of the UK's leading technology awards programmes, so it’s an honour to be included in their ranking, let alone come in third place.

On the main list Popsa came in just after green gas and electricity supplier, Bulb, but ahead of fintech titan, Revolut, with 10,576% growth over the last four years.

“We saw the opportunity to disrupt an existing market that was not innovating,” Popsa CEO, Liam Houghton told Deloitte. “The incumbents were forcing consumers through a long and complicated design process every time they wanted to record their memories. We have differentiated ourselves through user experience and data science, simplifying and automating this process as much as possible.”

That differentiation has resulted in the company achieving, on average, four times growth year-on-year as well as expansion into over 50 countries.

Declan Mellett, Popsa's Chairman said, “Winning this award is a real achievement for Popsa. To have all that hard work culminate with Popsa winning the software category at such a prestigious event proves that our drive to innovate and disrupt is paying off.”

You can read Popsa's winner's profile, here.