Matt Avery, Head of Content

Matt has joined Popsa to lead the content team, build a great strategy and ensure it is executed successfully.

How would you describe what you do at Popsa?

Well, I’ve only been here a few months so I’m still working that out. But long term I’ll be making sure Popsa has an incredible content strategy, and making sure we execute it with aplomb.

What does your typical working day look like?

Currently it’s a mix of shoots, strategy work, planning, hiring, art directing and concepting. It’s a varied mix which is great as it keeps me switched on.

What's your favourite thing about Popsa?

So far I’d have to say the people and the vision. The people are lovely and incredibly smart, and the vision for Popsa is very exciting.

What are you most excited about in Popsa’s journey?

Definitely the product vision and the speed of growth, we have some really exciting stuff coming down the line, and it’s all happening so fast.

What do you like to do outside of work

I like to make music when I get the chance, I have a home studio that’s fun to play around in. I have a nerdy passion for vintage synthesizers.

What’s your favourite food spot around the Popsa Soho office?

Definitely detox kitchen, a veggie place that’s super healthy and filling, but there are so many choices around here.

What is your favourite part of your job?

At the moment it’s shaping what Popsa is going to be from a content POV, that’s a challenge but a lot of fun.

Something people don't know about you is…

I’m not bad at Hula-Hooping.