Marketing at Popsa

Our Purpose

There are plenty of apps out there that will allow you to buy personalised products, but none that focus on why you might want to buy them; to record your story. As such, we want Popsa to become the publisher of your life.

Our product team is working hard to transform the process of making a personalised product from a 2-hour chore into just an instant. That is going to liberate us to focus on the emotional reasons our customers purchase and to help them tell their story over many months and even years.

All types of moments. All types of experiences. And all types of people.

Our purpose is to help people relive their favourite experiences and reconnect with those they love, without the effort.

Growth at Popsa 🚀

2018 was a fantastic year for Popsa. Sales grew by 60% month-on-month, photo books were purchased in over 33 countries and the results helped secure £3m investment. In 2019 we are looking to 4x our sales again, and we want to bring in new people to help drive that.

When it comes to marketing, we believe in the growth mindset to improve user acquisition, activation and retention. We test our hypotheses and use data to inform our decision making.

In 2019, we are making the development of our brand a key focus area. We plan to invest in design, with a fresh brand identity, which is bold and contemporary. Our future content strategy will also be key differentiator, with the intention to mark Popsa out as personal and playful.

With the recent launch of our Android app, a rebuilt iOS app, and new products there are plenty of exciting developments to be a part of and plenty more ways to contribute to our growth story this year, into 2020 and beyond.

We are looking for the creative and curious, to compliment the analytical and technical team we have right now. Our customers have shared over 15 million photos with us, a unique story in every one. We want those who join to help deliver campaigns that inspire people around the world to print their photos and stories regularly; to make Popsa iconic and famous; a way of life.

How you can help with our progression

We've done a lot of testing and if you want to learn a little about that, there is more to read. But firstly, we want to talk about where we are now and where we’re heading.

📹 Video: We are placing video at the heart of our new content strategy. We have dabbled with this so far, mainly for new acquisition. We’re looking for someone to take the lead on our internal video production, identify outstanding external partners and work collaboratively on our business strategy that drives news users, encourages repeat purchase and turns our fans into lifelong advocates.

📝 Content: We haven’t tested many forms of content to date, so there are many ideas to test and experiments to learn from. Anything from email newsletters, working with Youtube influencers, holding Facebook Live streams, to going out and filming inspirational customer stories.

💁🏻‍♀️ CRM: We are focusing on re-working our customer onboarding and retention strategies across email, push messaging & social media marketing channels. We have targets for increasing repeat order rates, and you will be able to devise your own ideas, content and tests for doing this. HTML and CSS skills will be a huge bonus here.

📣 Social Media: Since 2018 we grew from fewer than 5,000 Facebook followers to over 35,000 with very little activity to engage with people regularly beyond competitions, customer support and replies to comments. We want to establish Popsa as a regular presence on Facebook and Instagram over the next 18 months.

👬 Partnerships: We worked on partnerships which have been successful in driving sales and association with our brand in a key target market. With endless amount of reasons for printing, we intend to make partnerships a key part of our future strategy.

🗞 Offline: As we grow, we will improve our product and customer lifetime value, and will naturally be looking at other channels to drive awareness. Your creative or campaigns could be displayed on the London Underground, as could your ideas for new, experiential campaigns.

📈 Strategy: You will get to work with The Garage Soho, who were part of our initial seed investment round back in 2017. We are working with them to build a marketing strategy that will create and fulfil desire, making Popsa an iconic brand, and you will be an integral part of that.

🖥 Web experiences: we’ll be looking to step up our front-end web development launching a fully transactional web app in 2020. We also want to more rapidly test landing pages, build mini-sites for special product promotions and partnerships, and create shareable content too.

Popsa Jobs Board