Copywriter (Acquisition)

About Popsa

Joining Popsa now is pretty exciting. According to Deloitte, we’re one of the UK’s fastest-growing startups of 2021. We have a fast growing global customer base to match, and the backing of some of the best investors in the world. Our native iOS and Android apps are available in 12 languages – attracting more than 3 million users to date – and we ship to 50 countries around the world. Phew.

So why is Popsa so hot right now? The reality is, people have never taken more photos than we do today. Our phones are literally crammed with memories. But although we’re good at capturing moments – we’re not as good at doing anything with them. They’ll often sit forgotten on our devices or in the cloud.

And then Popsa came along. We’ve built an award-winning app that’s made printing your memories so easy and accessible, anyone can do it. No more barriers. No more time-wasting. In fact, everything we do as a business is designed with this ethos. We help people turn their best moments into something beautiful and lasting, in no time at all.

Today we’re best known for photobooks, but our vision of the future goes far beyond print. We’re building a platform to help people to curate their experiences in lots of exciting ways. We want to become THE place where people come to capture their life stories.
To celebrate their most important people and relationships. To create lasting meaning from their experiences.

About the job

You will be responsible for performance based copywriting working closely with our acquisition marketing and creative team to find new and exciting ways to sell Popsa products to the world. You will work closely with key stakeholders across the acquisition team to acquire and engage customers, particularly through Facebook/Google Ads.

Most importantly, you will help champion our audience, understand what they love and create copy that delivers a remarkable and engaging experience. Reporting centrally to the Head of Copy, you'll play a key role in defining our tone of voice and brand personality within the acquisition team.

At Popsa, no two days look the same. Today, there's a strong digital marketing focus, included automated and broadcast email, social content and paid social advertising, but we're exploring exciting new brand and partnership opportunities and you'll be instrumental in shaping the work we do.

About you:

The ideal candidate will be creative thinking, full to the brim of ideas, someone who is able to think big-picture without sacrificing attention to detail. You'll be energised by the customer, with a passion for delivering thumb-stopping creative solutions whilst finding new ways to connect people through engaging DR brand messaging.

Through your extensive work experience, you'll be well-versed in creating persuasive copy specifically in short formats. You'll also have experience positioning products and features to varied audiences, and will know how to achieve the perfect headline grabbing, CTA copy.
Popsa is a fast-based, collaborative environment, so building close relationships with your colleagues will be important to you. We're a sociable team, how can we not be with the highlights of Soho on our doorstep!

Key responsibilities:

  • Deliver engaging and original optimised direct response copy across verticals including in-app and paid advertising

  • Write, test and measure the results in the direct response environment

  • Bring a conceptual mind and a plethora of new ideas - working closely in partnership with the design lead

  • Act as brand guardian of Popsa's tone of voice across all acquisition copy, ensuring consistency and quality

  • Research industry-related topics and identify of our customers’ pain points, gaps and opportunities to position Popsa as the solution through our content and strong narrative

  • Work with the Head of Copy to deliver company-wide copy projects

It’s also a strong plus if you have experience of working closely alongside a design team/art director, possibly in an agency environment.

A few more reasons to join:

  • Competitive salary + share options
  • Technology company with a physical product offering
  • Stunning office in Soho, London and great culture
  • Hybrid working

How to Apply

Simply upload your CV or fill out the form by clicking the button below.

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If you're interested in this role we'd love to hear from you!

Send us an email with a covering letter as well as a CV and/or portfolio where appropriate.

We'll get back to you as soon as we can.

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