The brief was simple: show people how easy it is to create a photobook with Popsa. From here, our in-house Creative team got to work storyboarding ideas. With a script and storyboard agreed upon, the next challenge was shooting it during a pandemic.

With social distancing rules in full effect, the easiest way to show a whole family together in the same room was to find a real family! (Check out the link below to see them in action.) Then, with a small in-house team and our production agency – Toast – we filmed the whole ad in one whirlwind day of shooting.

We also used some snazzy CGI* to show customers all the clever things our app does when you create a photobook. We decided it’d be faster, and more viewer friendly, to use computer imagery rather than show a step-by-step walkthrough, and we’re pretty pleased with the result!

To make sure the ad worked in multiple countries, we kept on-video speech to a minimum, relying on voice-over for the rest. (Recognise the person doing our English voice-over? Yep, it’s comedian and actor Marcus Brigstocke!)

The ad has aired in some pretty big timeslots so far, including during The Chase and Good Morning Britain. And because we chose not to make the ad Christmassy, you’ll be seeing it on your screens into the new year and beyond.

You can watch the ad on YouTube.

*Okay, it’s not Jurassic Park, but still...